As one of the Directors in the agency that has been awarded the contract for doing the research for Donaldson Builders Merchants in Question 1, you are writing a memorandum to your staff to prepare them for the presentation and evaluation of information at the end of any project. The memorandum should include the following:

(a) An explanation of two approaches that can be used to analyse transcripts from a series of groups discussions.

(10 marks)

(b) An explanation of the importance of understanding of the audience’s thinking sequence to the preparation of the final report.