Assume you are an fmcg marketer engaging with a network of wholesalers and retailers. Choose a product category within which you are intent upon building a brand franchise.You have seen the statistic that suggests that consumers make at least 70 per cent of their final decisions in-store and you firmly believe it.Your task is to in principle design a sales promotion package that includes trade and consumer ideas within a specified timescale and to be realistic with the budget.