Brands may be based on the following: euphemism; metaphor; analogy; totem; fetish; metonym; substitute; catalyst; icon; synecdoche;

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Brands may be based on the following:

euphemism; metaphor; analogy; totem; fetish; metonym; substitute;

catalyst; icon; synecdoche; symbol; corollary; syllogism.

Find a dictionary definition of each term that makes sense of branding.

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Marketing Communication A Critical Introduction

ISBN: 9780415230407

1st Edition

Authors: Richard Varey

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Question Posted: Sep 21, 2024 09:02 AM

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Brands may be based on the following: euphemism; metaphor; analogy; totem; fetish; metonym; substitute; catalyst; icon; synecdoche;

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Marketing Communication A Critical Introduction

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