Carry out a small survey of recent marketing literature. What are the new evaluation methods offered by

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Carry out a small survey of recent marketing literature. What are the

‘new’ evaluation methods offered by consultants and agencies, and what benefits are claimed for them by their vendors?

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Marketing Communication A Critical Introduction

ISBN: 9780415230407

1st Edition

Authors: Richard Varey

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Question Posted: Sep 21, 2024 09:02 AM

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Carry out a small survey of recent marketing literature. What are the new evaluation methods offered by consultants and agencies, and what benefits are claimed for them by their vendors?
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Carry out a small survey of recent marketing literature. What are the new evaluation methods offered by

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Marketing Communication A Critical Introduction

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