Consider the advent of artificial agents (intelligent search engines loaded with consumer preference data) in online shopping.

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Consider the advent of artificial agents (‘intelligent search engines loaded with consumer preference data’) in online shopping. What are the implications for the management of marketing communications?

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Marketing Communication A Critical Introduction

ISBN: 9780415230407

1st Edition

Authors: Richard Varey

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Question Posted: Sep 21, 2024 09:02 AM

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Consider the advent of artificial agents (intelligent search engines loaded with consumer preference data) in online shopping. What are the implications for the management of marketing communications?
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Consider the advent of artificial agents (intelligent search engines loaded with consumer preference data) in online shopping.

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Marketing Communication A Critical Introduction

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