Cummins has successfully re-energized its existing culture by encouraging people to say what they value about the existing culture and by creating a more innovative company that is better placed to deal with a changing and competitive global business environment. The key to success lies in encouraging everybody to become involved and to contribute their own ideas and thinking in a way that models an inclusive and innovative company. Think about:

 organizational culture that is innovative and participatory

 the generation of new ideas within the organization

 the approach to change adopted by Cummins and how this could be adopted by other organizations.