Despite US advertising spend increasing by almost 75 per cent in the period 198696, more people than

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Despite US advertising spend increasing by almost 75 per cent in the period 1986–96, more people than ever believe that most products in most categories are exactly alike. How can this be? What does this say about the role of advertising media?

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Marketing Communication A Critical Introduction

ISBN: 9780415230407

1st Edition

Authors: Richard Varey

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Question Posted: Sep 21, 2024 09:02 AM

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Despite US advertising spend increasing by almost 75 per cent in the period 198696, more people than

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Marketing Communication A Critical Introduction

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