Great strides have been made in the development of databases, customer information gathering methodologies and various forms

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Great strides have been made in the development of databases, customer information gathering methodologies and various forms of customer identification and valuation. For example, in Chapter

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A Reader In Marketing Communications

ISBN: 9780073381091

8th Edition

Authors: Philip J. Kitchen, Patrick De Pelsmacker, Lynne Eagle, Don E. Schultz

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