How does dialogue differ from monologue? Think of some business activities that are purported to be marketing,
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How does dialogue differ from monologue? Think of some business activities that are purported to be marketing, and are:
(a) obviously expressive and
(b) obviously impressive (i.e. the provider learns about and is influenced by the customer’s perspective).
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Related Book For
Marketing Communication A Critical Introduction
ISBN: 9780415230407
1st Edition
Authors: Richard Varey
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