Marketing communication has both planned and unplanned (word-ofmouth) elements. How can favourable WOM be planned for in

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Marketing communication has both planned and unplanned (word-ofmouth)

elements. How can favourable WOM be planned for in a Relationship Marketing programme?

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Marketing Communication A Critical Introduction

ISBN: 9780415230407

1st Edition

Authors: Richard Varey

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Question Posted: Sep 21, 2024 09:02 AM

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Marketing communication has both planned and unplanned (word-ofmouth) elements. How can favourable WOM be planned for in a Relationship Marketing programme?
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Marketing communication has both planned and unplanned (word-ofmouth) elements. How can favourable WOM be planned for in

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Marketing Communication A Critical Introduction

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