On the basis of the results, is it correct to conclude that demographic variables are less important

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On the basis of the results, is it correct to conclude that demographic variables are less important than psychographic variables in explaining store brand and promotional buying behaviour? Why or why not?

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A Reader In Marketing Communications

ISBN: 9780073381091

8th Edition

Authors: Philip J. Kitchen, Patrick De Pelsmacker, Lynne Eagle, Don E. Schultz

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Question Posted: Oct 24, 2024 05:02 AM

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On the basis of the results, is it correct to conclude that demographic variables are less important

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A Reader In Marketing Communications

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