The broader range of marketing communication objectives suggested in this chapter includes connection, informing, persuading, learning, and
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The broader range of marketing communication objectives suggested in this chapter includes connection, informing, persuading, learning, and inventing. All are aspects of cooperative interaction or interchange. Can you suggest others that might apply in particular situations?
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Kirti Kaushal
Having experience of more than 10 years is good enough to coach my students. Currently, I am working as an active supervisor of ACCA students. In my career, I helped students in financial accounting, management accounting, cost accounting, financial reporting, taxation, and audit. I also helped students publish their articles or papers in good journals. I also helped students with thesis and objective writing.
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Related Book For 
Marketing Communication A Critical Introduction
ISBN: 9780415230407
1st Edition
Authors: Richard Varey
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