Using the financial measures and metrics proposed in the article would seem to require better training in

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Using the financial measures and metrics proposed in the article would seem to require better training in accounting and finance among marketing managers.

How would you include these concepts in a typical MBA course of study?

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A Reader In Marketing Communications

ISBN: 9780073381091

8th Edition

Authors: Philip J. Kitchen, Patrick De Pelsmacker, Lynne Eagle, Don E. Schultz

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Question Posted: Oct 24, 2024 05:02 AM

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Using the financial measures and metrics proposed in the article would seem to require better training in

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A Reader In Marketing Communications

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