What technological innovations enabled Lands End and Dell to transition from their initial focus on direct mail

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What technological innovations enabled Land’s End and Dell to transition from their initial focus on direct mail marketing to direct response and to today’s direct marketing approaches?

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A Reader In Marketing Communications

ISBN: 9780073381091

8th Edition

Authors: Philip J. Kitchen, Patrick De Pelsmacker, Lynne Eagle, Don E. Schultz

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Question Posted: Oct 24, 2024 05:02 AM

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What technological innovations enabled Lands End and Dell to transition from their initial focus on direct mail marketing to direct response and to todays direct marketing approaches?
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What technological innovations enabled Lands End and Dell to transition from their initial focus on direct mail

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A Reader In Marketing Communications

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