Who else has built a product brand with only direct mail? (Names that come to mind include

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Who else has built a product brand with only direct mail? (Names that come to mind include Reader’s Digest, Which? Magazine, and the International Masters Publishers (IMP)

series of specialist books. Pizza Express, for example, never advertise. Can you identify others?)

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Marketing Communication A Critical Introduction

ISBN: 9780415230407

1st Edition

Authors: Richard Varey

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Question Posted: Sep 21, 2024 09:02 AM

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Who else has built a product brand with only direct mail? (Names that come to mind include

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Marketing Communication A Critical Introduction

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