You are working for a small Midlands-based manufacturer of components for the motor industry. Your sales manager
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You are working for a small Midlands-based manufacturer of components for the motor industry.
Your sales manager has identified a potential new market in the Czech Republic. The company cannot afford to carry out marketing research without establishing the nature of the demand for the product.
You have been asked to produce a preliminary market report from secondary data. There is no syndicated study available. What are the advantages and disadvantages of this approach? How can the disadvantages be overcome?
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Related Book For
Cim Coursebook 08/09 Marketing Communications
ISBN: 978-0750689670
1st Edition
Authors: Chris Fill ,Graham Hughes
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