Discuss Ritsons (2010) view that social media represent a new and relatively insignificant communications tool that has

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Discuss Ritson’s (2010) view that social media represent a ‘new and relatively insignificant communications tool that has limited potential for a very small proportion of brands’.

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Essentials Of Marketing

ISBN: 9780273727644

3rd Edition

Authors: Frances Brassington, Dr. Pettitt, Stephen

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Question Posted: Feb 01, 2024 07:00 AM

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Discuss Ritsons (2010) view that social media represent a new and relatively insignificant communications tool that has

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In 2010 Mark Ritson a professor of marketing argued that social media was of limited value as a communication tool for brands His perspective has prov...View the full answer

Essentials Of Marketing

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