How and why might the balance of the promotional mix differ between: (a) the sale of a
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How and why might the balance of the promotional mix differ between:
(a) the sale of a car to a private individual; and
(b) the sale of a fleet of cars to an organisation for its sales representatives?
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The promotional mix refers to the set of marketing tools that a company uses to communicate its brand products or services to its target customers The ...View the full answer
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Related Book For
Essentials Of Marketing
ISBN: 9780273727644
3rd Edition
Authors: Frances Brassington, Dr. Pettitt, Stephen
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