How and why might the balance of the promotional mix differ between: (a) the sale of a

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How and why might the balance of the promotional mix differ between:

(a) the sale of a car to a private individual; and

(b) the sale of a fleet of cars to an organisation for its sales representatives?

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Essentials Of Marketing

ISBN: 9780273727644

3rd Edition

Authors: Frances Brassington, Dr. Pettitt, Stephen

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Question Posted: Feb 01, 2024 07:00 AM

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How and why might the balance of the promotional mix differ between: (a) the sale of a

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The promotional mix refers to the set of marketing tools that a company uses to communicate its brand products or services to its target customers The ...View the full answer

Essentials Of Marketing

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