Sweet Cookies is planning to launch a new line of cookies and wants to assess the market

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Sweet Cookies is planning to launch a new line of cookies and wants to assess the market size. The cookies have a mixed chocolate-pineapple flavor and will be targeted at the premium end of the market. Analyze social media to determine consumer preferences for cookies. Discuss the research design that should be adopted.

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Essentials Of Marketing Research

ISBN: 9781292060163

1st Global Edition

Authors: Naresh K. Malhotra

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