A manufacturer of plug-in air fresheners is curious to learn whether consumers rely more on brand name
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A manufacturer of plug-in air fresheners is curious to learn whether consumers rely more on brand name or the scent of the air freshener when making their purchase decision. Design an experiment to help with this task, clearly identifying the dependent variable(s), the independent variable, and the treatment(s) and the experimental design that should be used. Justify your choice of experimental design.
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Related Book For 
Essentials Of Marketing Research Putting Research Into Practice
ISBN: 9781412991308
1st Edition
Authors: Kenneth E. Clow, Karen E. James
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