A mystery shopper visits a Chick-fil-A restaurant and places an order for a sandwich at the counter.
Question:
A mystery shopper visits a Chick-fil-A restaurant and places an order for a sandwich at the counter.
After leaving the restaurant, the mystery shopper submits a report that lists the following items:
• The amount of time he stood in line waiting to place his order
• Whether or not the order taker smiled when taking the order, suggested the purchase of a drink or fries with the sandwich, and thanked the shopper for placing an order
• The amount of time that it took to receive the food after placing the order
• Whether the order was filled correctly
• Whether or not the tables within the restaurant, the windows, the floor, the countertops, and the restrooms were clean Is this research study an example of qualitative or quantitative research? Would you describe the research as exploratory, descriptive, or causal? Does the research method described in this scenario reflect survey, observation, or experimental research? Are there any other factors that might be added to those evaluated by the mystery shopper? Justify your answers.
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