A student bookstore conducted a series of group interviews with several groups of students in order to
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A student bookstore conducted a series of group interviews with several groups of students in order to try to understand why textbook sales were declining, despite the fact that enrollment had increased during the same semester. Which function of research does this illustrate?
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Essentials Of Marketing Research Putting Research Into Practice
ISBN: 9781412991308
1st Edition
Authors: Kenneth E. Clow, Karen E. James
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