A study was conducted to assess undergraduate college students attitudes toward the student bookstore. Since many students
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A study was conducted to assess undergraduate college students’ attitudes toward the student bookstore. Since many students attend a local junior college before transferring to the university, the classification of those responding to the study is a key demographic. Is the sample representative of the population according to the chi-square test shown in Figure 13.21, given that the student body is composed of 7% freshmen, 6% sophomores, 42% juniors, and 35% seniors?
Why or why not? If the sample is not representative, what action(s) would you suggest that the researcher take?
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Essentials Of Marketing Research Putting Research Into Practice
ISBN: 9781412991308
1st Edition
Authors: Kenneth E. Clow, Karen E. James
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