Suppose Nike commissioned a study to better understand factors that influence men and women when purchasing sneakers, as the firm believes different factors are important to each gender.

The results of key independent-sample t-tests based on gender are shown in Figure 13.22. What conclusions can you draw regarding key differences between male and female attitudes? (1 to 5 scale with 1 = strongly disagree to 5 = strongly agree) Now interpret this information. What findings are meaningful for Nike, and how can the firm make use of the information?