Access the Nielsen website at http://en-us.nielsen.com. Under the Measurement tab, access information about one of the items
Question:
Access the Nielsen website at http://en-us.nielsen.com. Under the “Measurement” tab, access information about one of the items listed other than television. Summarize the information that is presented. How could a marketer use this information to market his or her company or product?
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Related Book For 
Essentials Of Marketing Research Putting Research Into Practice
ISBN: 9781412991308
1st Edition
Authors: Kenneth E. Clow, Karen E. James
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