Although the group obtained some good observation data, the students do not know anything about the customers
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Although the group obtained some good observation data, the students do not know anything about the customers and whether they were satisfied. Brooke had suggested waiting for customers to finish the meal, then going to their table, introducing themselves, explaining their research project, and asking the customers questions about the food, service, and level of satisfaction. Is this a good idea or not? What are the pros and cons?
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Related Book For
Essentials Of Marketing Research Putting Research Into Practice
ISBN: 9781412991308
1st Edition
Authors: Kenneth E. Clow, Karen E. James
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