What about using mystery shoppers? What would have been the pros and cons? How would the students

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What about using mystery shoppers? What would have been the pros and cons? How would the students obtain mystery shoppers since they had an extremely small budget for the research project?

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Essentials Of Marketing Research Putting Research Into Practice

ISBN: 9781412991308

1st Edition

Authors: Kenneth E. Clow, Karen E. James

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Question Posted: Oct 14, 2024 06:02 AM

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What about using mystery shoppers? What would have been the pros and cons? How would the students obtain mystery shoppers since they had an extremely small budget for the research project?
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What about using mystery shoppers? What would have been the pros and cons? How would the students

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Essentials Of Marketing Research Putting Research Into Practice

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