Create a Likert scale or an itemized rating scale to determine student attitudes toward the university bookstore.
Question:
Create a Likert scale or an itemized rating scale to determine student attitudes toward the university bookstore. Defend the scale category choices you made in terms of number of categories, balanced versus unbalanced scales, “no opinion” and “don’t know” options, forced versus nonforced choices, and type of category description.
Fantastic news! We've Found the answer you've been seeking!
Step by Step Answer:
Related Book For
Essentials Of Marketing Research Putting Research Into Practice
ISBN: 9781412991308
1st Edition
Authors: Kenneth E. Clow, Karen E. James
Question Posted: