Critique the following scale in terms of the characteristics of a good scale that were discussed in
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Critique the following scale in terms of the characteristics of a good scale that were discussed in the chapter. Make certain that you evaluate both the scale item and its response categories. Is a unidimensional scale appropriate to assess the beauty salon? Why or why not?
Outstanding Excellent Very Good Good Fair Poor The Worst
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Essentials Of Marketing Research Putting Research Into Practice
ISBN: 9781412991308
1st Edition
Authors: Kenneth E. Clow, Karen E. James
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