Using the five attitude constructs you developed in response to Question 1, identify whether each attitude would
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Using the five attitude constructs you developed in response to Question 1, identify whether each attitude would likely be unidimensional or multidimensional. If multidimensional, what dimensions might be part of the overall attitude? Think carefully about the attitude in question as you do so, and justify your recommendations.
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Essentials Of Marketing Research Putting Research Into Practice
ISBN: 9781412991308
1st Edition
Authors: Kenneth E. Clow, Karen E. James
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