Do wholesalers and retailers need to worry about newproduct planning just as a producer needs to have
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Do wholesalers and retailers need to worry about newproduct planning just as a producer needs to have an organized new-product development process? Explain your answer.
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Related Book For
Essentials Of Marketing A Marketing Strategy Planning Approach
ISBN: 9781266168468,9781266842207
18th Edition
Authors: Joseph P. Cannon, William Perreault, E. Jerome McCarthy
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