Do you agree with Zachs statement about validityWe dont have the experience and knowledge to do construct
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Do you agree with Zach’s statement about validity—“We don’t have the experience and knowledge to do construct validity, and we are not trying to predict anything, so that method is out. Besides, I think content validity is the best anyway.” Why or why not?
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Related Book For
Essentials Of Marketing Research Putting Research Into Practice
ISBN: 9781412991308
1st Edition
Authors: Kenneth E. Clow, Karen E. James
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