Was the decision to use students to pretest the questions dealing with service quality a good decision?

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Was the decision to use students to pretest the questions dealing with service quality a good decision? Why or why not?

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Essentials Of Marketing Research Putting Research Into Practice

ISBN: 9781412991308

1st Edition

Authors: Kenneth E. Clow, Karen E. James

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Question Posted: Oct 14, 2024 06:02 AM

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Was the decision to use students to pretest the questions dealing with service quality a good decision? Why or why not?
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Was the decision to use students to pretest the questions dealing with service quality a good decision?

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Essentials Of Marketing Research Putting Research Into Practice

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