Evaluate the research purpose. Is it clear? Should determine why sales are declining be part of the
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Evaluate the research purpose. Is it clear? Should “determine why sales are declining” be part of the research purpose, or is it a symptom? What about “changes in the marketing mix?” Is this a strategy, or can this be a legitimate purpose for the study?
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Muhammad Umair
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Related Book For 
Essentials Of Marketing Research Putting Research Into Practice
ISBN: 9781412991308
1st Edition
Authors: Kenneth E. Clow, Karen E. James
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