Evaluate the survey objectives. Are each of the research objectives covered adequately by survey objectives? Are there
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Evaluate the survey objectives. Are each of the research objectives covered adequately by survey objectives? Are there any survey objectives that are not clear? Are there any survey objectives that will solicit unnecessary information?
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Essentials Of Marketing Research Putting Research Into Practice
ISBN: 9781412991308
1st Edition
Authors: Kenneth E. Clow, Karen E. James
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