Explore two highly successful business models that are based on innovative service pricing and/ or revenue management

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Explore two highly successful business models that are based on innovative service pricing and/

or revenue management strategies, and identify two business models that failed because of major issues in their pricing strategy. What general lessons can you learn from your analysis?

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Essentials Of Services Marketing

ISBN: 9781292425191

4th Edition

Authors: Jochen Wirtz

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Question Posted: Feb 03, 2024 12:00 PM

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Explore two highly successful business models that are based on innovative service pricing and/ or revenue management

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This is a great question to think about Two successful business models that come to mind immediately are those of Uber and Netflix The failed ones to consider could be MoviePass and Petscom Successful ...View the full answer

Essentials Of Services Marketing

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