How can service firms build brand equity?

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Essentials Of Services Marketing

ISBN: 9781292425191

4th Edition

Authors: Jochen Wirtz

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Question Posted: Feb 03, 2024 12:01 PM

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How can service firms build brand equity?

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Building brand equity is a key objective for any business including service firms Brand Equity refers to a value premium that a companys product or se...View the full answer

Essentials Of Services Marketing

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