Identify the type of scale shown below. Then critique the scale in terms of whether or not
Question:
Identify the type of scale shown below. Then critique the scale in terms of whether or not the response options are mutually exclusive and categorically exhaustive. Be specific in pointing out any flaws that exist.
What is your household annual income from all sources?
(1) Less than $25,000 (2) $25,000–$50,000 (3) $50,000–$75,000
(4) $75,000–$100,000 (5) $100,000 and above
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Essentials Of Marketing Research Putting Research Into Practice
ISBN: 9781412991308
1st Edition
Authors: Kenneth E. Clow, Karen E. James
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