Identify the type of scale shown below. Then critique the scale in terms of whether or not
Question:
Identify the type of scale shown below. Then critique the scale in terms of whether or not the response options are mutually exclusive and categorically exhaustive. Be specific in pointing out any flaws that exist.
Which of the following mass merchandise stores have you shopped at in the past week (check all that apply)?
___ Walmart ___ Kmart ____ Target ____ Sam’s Club ____ Costco
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Essentials Of Marketing Research Putting Research Into Practice
ISBN: 9781412991308
1st Edition
Authors: Kenneth E. Clow, Karen E. James
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