In your own words, explain why a decision support system (DSS) can add to the value of

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In your own words, explain why a decision support system

(DSS) can add to the value of a marketing information system. Give an example of how a decision support system might help.

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Essentials Of Marketing A Marketing Strategy Planning Approach

ISBN: 9781266168468,9781266842207

18th Edition

Authors: Joseph P. Cannon, William Perreault, E. Jerome McCarthy

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