Is selecting participants randomly the best process, or should some type of approach be used to ensure

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Is selecting participants randomly the best process, or should some type of approach be used to ensure gender, age, income, and ethnic diversity?

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Essentials Of Marketing Research Putting Research Into Practice

ISBN: 9781412991308

1st Edition

Authors: Kenneth E. Clow, Karen E. James

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Question Posted: Oct 14, 2024 06:02 AM

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Is selecting participants randomly the best process, or should some type of approach be used to ensure gender, age, income, and ethnic diversity?
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Is selecting participants randomly the best process, or should some type of approach be used to ensure

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Essentials Of Marketing Research Putting Research Into Practice

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