Critique the process the group used to obtain focus group participantswhat did the students do well, and
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Critique the process the group used to obtain focus group participants—what did the students do well, and what did they do poorly? How could it be improved?
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Essentials Of Marketing Research Putting Research Into Practice
ISBN: 9781412991308
1st Edition
Authors: Kenneth E. Clow, Karen E. James
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