Evaluate the list of questions and the sequence in which they are used for the focus group.
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Evaluate the list of questions and the sequence in which they are used for the focus group.
What changes would you suggest? Does the list allow for a free flow of information?
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Related Book For
Essentials Of Marketing Research Putting Research Into Practice
ISBN: 9781412991308
1st Edition
Authors: Kenneth E. Clow, Karen E. James
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