It is often thought that marketing has evolved over the years, through a number of orientations (production,

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It is often thought that marketing has evolved over the years, through a number of orientations (production, product, sales, etc.). To what extent are these orientations valid and what might be the next evolutionary step in marketing?

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Essentials Of Marketing

ISBN: 9781292244105

7th Edition

Authors: Jim Blythe, Jane Martin

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Question Posted: Feb 02, 2024 05:04 AM

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It is often thought that marketing has evolved over the years, through a number of orientations (production,

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Marketing has indeed evolved substantially over time with different orientations coming to the fore depending on a variety of external factors like consumer behavior trends technological advancements ...View the full answer

Essentials Of Marketing

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