Pick one of the following topics and conduct secondary research using one or more of the bibliographic
Question:
Pick one of the following topics and conduct secondary research using one or more of the bibliographic digital databases available at your school’s library. Find at least four articles that provide information about the topic. Summarize your findings.
a. Advertising to teenagers
b. Mobile phone advertising
c. Online advertising
d. Student recruiting at colleges or universities
e. Marketing in France
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Related Book For
Essentials Of Marketing Research Putting Research Into Practice
ISBN: 9781412991308
1st Edition
Authors: Kenneth E. Clow, Karen E. James
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