Question 6 of the survey asks individuals why they joined a health club. Code the open-ended responses
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Question 6 of the survey asks individuals why they joined a health club. Code the open-ended responses into categories. Justify why you chose the categories that you did. For each category, create a table that lists the category name, and the verbatim responses that fall into that category. Should any of the open-ended remarks be thrown out? Why or why not? Next, create a new variable in SPSS containing these classifications, and code each case. Save your data file.
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Essentials Of Marketing Research Putting Research Into Practice
ISBN: 9781412991308
1st Edition
Authors: Kenneth E. Clow, Karen E. James
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