Refer back to the measurement instrument you developed in Question 5. a) Critique each question. Was the
Question:
Refer back to the measurement instrument you developed in Question 5.
a) Critique each question. Was the type of data collected optimal, or would it have been better to collect information using a question with a higher level of measurement? Why or why not?
b) What type of descriptive statistics would be obtained for each question?
c) What type of analyses would you recommend for each question?
d) How should the data be presented to the client?
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Essentials Of Marketing Research Putting Research Into Practice
ISBN: 9781412991308
1st Edition
Authors: Kenneth E. Clow, Karen E. James
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