Review the Dominos case study that opens the chapter. Consider the Digital and Mobile Advertising section of
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Review the Domino’s case study that opens the chapter.
Consider the “Digital and Mobile Advertising” section of the chapter. Develop a plan with three specific ideas about how Domino’s could develop digital and mobile programs consistent with its target markets and positioning.
Explain why your ideas would work.
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Related Book For
Essentials Of Marketing A Marketing Strategy Planning Approach
ISBN: 9781266168468,9781266842207
18th Edition
Authors: Joseph P. Cannon, William Perreault, E. Jerome McCarthy
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