Review the Home Depot case study that opens the chapter. From this case, identify examples of different

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Review the Home Depot case study that opens the chapter. From this case, identify examples of different key terms and concepts covered in the chapter. For example, Home Depot is an example of a category killer.

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Essentials Of Marketing A Marketing Strategy Planning Approach

ISBN: 9781266168468,9781266842207

18th Edition

Authors: Joseph P. Cannon, William Perreault, E. Jerome McCarthy

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