Review the Home Depot case study that opens this chapter. Go to the HomeDepot.com website and consider
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Review the Home Depot case study that opens this chapter. Go to the HomeDepot.com website and consider the discussion in this chapter of online retailing and omnichannel. What else could Home Depot do to improve its online and offline shopping experience for customers?
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Essentials Of Marketing A Marketing Strategy Planning Approach
ISBN: 9781266168468,9781266842207
18th Edition
Authors: Joseph P. Cannon, William Perreault, E. Jerome McCarthy
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